Xa kuziwa kwiimveliso zokuthengisa, iimagnethi zefriji yesiko zihlala zibhabha phantsi kweradar. Kodwa emva kweminyaka yokusebenza kwishishini, ndinokuxelela ngokusuka kumava ukuba sesinye sezona zixhobo zisebenzayo, ezifikelelekayo, kunye neziguquguqukayo zokuthengisa ngaphandle. Nokuba ulishishini elincinci elijonge ukonyusa ukubonakala kwebhrendi okanye umbutho ucwangcisa isiganeko esikhethekileyo, iimagnethi zefriji yesiko zinokwenza imimangaliso ekusasazeni umyalezo wakho. Ndibone abathengi abaninzi bejongela phantsi amandla emagnethi efrijini, baphinde babuye nophononongo lwe-rave emva kokubona ukuba banokusebenza kangakanani. Cinga ngako: iimagnethi zefriji azikho nje izinto eziphoswa kwidrowa kwaye zilityalwe. Zinamathela—ngokoqobo—kwiifriji, kwiikhabhathi zokufayila, nakweminye imigangatho yentsimbi. Ngalo lonke ixesha umntu evula ifriji okanye ehamba ngedesika yakhe, uphawu lwakho lulapho, ngaphambili kunye neziko.

Ngoko kutheni kufuneka ukhetheiimagnethi zefriji yesikokwiprojekthi yakho elandelayo? Makhe ndichaze izizathu ezimbalwa ezisekelwe koko ndikufundileyo ukutyhubela iminyaka.

1. Iindleko eziSebenzayo kunye ne-ROI ephezuluNgokwam amava, iimagnethi zefriji yesiko zibonelela ngeyona mbuyekezo ilungileyo kutyalo-mali kwindawo yeemveliso zentengiso. Azibizi kakhulu ukuvelisa, kodwa ixesha elide kunye nokubonakala kwazo akunakuthelekiswa. Unokwenza umazibuthe obonisa umyalezo wophawu lwakho okanye ubuntu ngeqhezu leendleko zezinye izinto zokuthengisa. Kwaye ngenxa yokuba zihlala iminyaka, uphawu lwakho luhlala ezingqondweni zabathengi bakho ixesha elide kuneflaya okanye ikhadi leshishini.

Ndisebenze neenkampani ezimangaliswe yimpembelelo yeemagnethi zabo. Omnye umxhasi, ivenkile encinci yendawo yokubhaka, yanikezela ngemagnethi kumnyhadala wokutya. Abantu babengagcini nje ngokugcina oomazibuthe, kodwa baphinde baba ngabathengi abaqhelekileyo kuba qho xa beyokuhlutha into ethile efrijini, babekhunjuzwa ngeminikelo emnandi yevenkile yokubhaka.

2. Ukuguquguquka kuYiloIimagnethi zefriji yesiko ziguquguquka ngendlela emangalisayo xa kufikwa kuyilo. Nokuba ufuna into elula, imilo yakudala okanye into eyilwayo ngakumbi njengelogo yebhrendi yakho okanye imascot, izinto ezinokwenzeka azipheli. Ndincede abathengi bayile iimagnethi kuzo zonke iintlobo zeemilo ezimnandi, ukusuka kwizilwanyana ukuya kwizakhiwo ukuya kwiimveliso. Le nkululeko yokuyila ikuvumela ukuba wenze ingxelo kwaye uqinisekisa ukuba umazibuthe wakho ugqamile.

Thatha enye yeeprojekthi endizithandayo, umzekelo. Umxhasi onendawo yokuhlala yezilwanyana wafuna ukwazisa abantu ngokwamkelwa. Sisebenze kunye ukwenza iimagnethi ezikwimo yeeprints ezithandekayo, nganye inenyani eyahlukileyo yezilwanyana okanye umyalezo. Bazinikezela kwimicimbi yasekuhlaleni, kwaye abantu babebathanda! Iimagnethi azisasaza nje ilizwi malunga nokwamkelwa komntwana kodwa zaba ngumqali wencoko.

3. Isikhumbuzo esisebenzayo kunye nemihla ngemihlaInto endiyithandayo malunga neemagnethi zefriji lixabiso labo elisebenzayo. Ngokungafaniyo nezinye izinto zokuthengisa eziphoswa ecaleni, iimagnethi zisetyenziswa yonke imihla. Babambe izikhumbuzo, iifoto, uluhlu lwegrosari, kunye namanye amaphepha abalulekileyo. Oku kuthetha ukuba umazibuthe wakho-kwaye ngokongezwa, uphawu lwakho- lubonwa amaxesha amaninzi ngemini.

Ndiye ndanabathengi abasebenzisa iimagnethi ukukhuthaza ulwazi lwabo loqhagamshelwano, izibonelelo ezikhethekileyo, okanye iikhowudi ze-QR ezikhokelela kwiwebhusayithi yabo. Yindlela elula kodwa esebenzayo kakhulu yokugcina uphawu lwakho luphezulu engqondweni ngaphandle kokuphazamiseka. Umxhasi omnye, umthengisi wezindlu nezindlu, ukhupha iimagnethi zefriji ezimilise okwendlu neenkcukacha zakhe zoqhagamshelwano kuyo yonke indlu evulekileyo. Undixelele ukuba yenye yeendlela ezilungileyo zokugcina igama lakhe phambi kwabantu abanokuba ngabaxumi ixesha elide emva kokuba bewushiyile umsitho.

4. Ifanelekile kwiMisitho, i-Giveaways, kunye nokunyeIimagnethi zefriji yesiko zifanelekile kuzo zonke iintlobo zeziganeko. Ukusuka kwimiboniso yorhwebo kunye neziganeko zoluntu ukuya ngqo kwimikhankaso yeposi kunye nezipho zokuxabisa abathengi, kulula ukusasaza kwaye zamkelwe kakuhle zizo zonke iintlobo zabaphulaphuli.

Kumava am, iimagnethi zisebenza ngakumbi kwiminyhadala yokunikela. Ndikhumbula omnye umxhasi, ongenzi nzuzo, owayefuna into elula kodwa ekhumbulekayo kumsitho wonyaka wokunyusa ingxowa-mali. Siyile umazibuthe obonisa isicatshulwa esikhuthazayo kunye nelogo kunye newebhusayithi yabo. Ababekhona bayayithanda, kwaye kwiinyanga kamva, abangenzi nzuzo baxela ukonyuka kotyelelo lwewebhusayithi kunye neminikelo kuba abantu bahlala bebona umazibuthe kwifriji yabo.

5. Impembelelo ehlala ixesha elideOkokugqibela, esinye sezizathu ezikhulu endicebisa ngazo iimagnethi zefriji bubomi babo obude. Ngokungafaniyo neemveliso zephepha ezilahlwayo okanye iintengiso zedijithali ezinyamalalayo, umazibuthe uhlala iminyaka. Ndikhe ndanabaxumi bandixelela ukuba oomazibuthe abawanikezela kwiminyaka eyadlulayo basasebenza, bekhumbuza abantu ngophawu lwabo kwakudala emva kokuba umsitho okanye unyuso luphelile.

Ukuba ujonge imveliso ehlala ikusebenzela ixesha elide emva kokuba uyinike, iimagnethi zefriji yesiko yindlela yokuhamba. Banikezela ngamandla okuhlala apho zimbalwa ezinye izinto zokuthengisa ezinokuhambelana, zibenze babe lukhetho olufanelekileyo kumashishini abo bonke ubungakanani.

Ukuququmbela,iimagnethi zefriji yesikoZiyindlela engabizi kakhulu, eguquguqukayo, kunye nehlala ixesha elide yokukhuthaza uphawu lwakho. Nokuba ucwangcisa umnyhadala omkhulu okanye ujonge indlela eyodwa yokunxibelelana nabathengi, iimagnethi zibonelela ngexabiso elisebenzayo kunye nokubonakala rhoqo. Ndizibonele ngokwam ukuba ezi zinto zincinci zinokuba namandla kangakanani, kwaye andinakucebisa ngokwaneleyo kwiprojekthi yakho elandelayo.