Kwiminyaka yam yamava kushishino lweemveliso zokuthengisa, ndiye ndabuxabisa ubuhle obuchubekileyo obunokuthi iibhari zokubopha isiko zizise kwimpahla. Ezi zincedisi azisebenzi nje; ziziqwengana zengxelo ezinokuphakamisa isimbo somntu. Nokuba uyingcungela yeshishini, umcwangcisi womtshato, okanye umntu nje osixabisayo isimbo somntu, imivalo yeqhina elungiselelweyo lukhetho olukhethekileyo lokubonisa ubuntu kunye nokwandisa uphawu lwegama.

Ukuqala kwam ukusebenza kunyeiikliphu zokubopha ezilungiselelweyo, yandothusa indlela ababenamandla ngayo. Ndikhumbula umxhasi othile-umnini-shishini omncinci owayefuna ukwenza into ekhethekileyo kubasebenzi bakhe. Wayenombono we-tie bar engayi kusebenza njengesixhobo esisebenzayo kuphela kodwa ikwafanekisela umanyano kunye nobungcali. Sikunye, siye sayila uyilo olubandakanya ilogo yenkampani kunye nomzobo owahlukileyo, sisenza ukuba iqhina ngalinye lingabi yimveliso nje kodwa libe sisipho esinentsingiselo. Ukubona uvuyo neqhayiya ebusweni beqela lakhe xa libamkela kwaba ngumzuzu ovuzayo owabonisa amandla esixhobo esiyilwe kakuhle.

1. Ukwenza umntu kokona kulungileyoAwona mandla makhulu eentsimbi zeqhina linqanaba lobuntu esinokulifumana. Ukusuka ekukhetheni ukugqitywa kwesinyithi-nokuba yisilivere ecekethekileyo, igolide yeklasikhi, okanye i-rose yegolide-ukukhetha imizobo ekhethekileyo, ukhetho alunamda. Ndisebenze nabaxumi abafuna iiinishiyali, imihla enentsingiselo, okanye iilogo zesiko kwiibhari zabo. Olu lungelelwaniso alubonisi nje isitayile somntu ngamnye kodwa lwenza iqhekeza ngalinye libe yinkumbulo exabisekileyo.

Umzekelo, ndiye ndanceda umyeni ukuba ayile imivalo yeqhina lomtshato wakhe, ebandakanya iiinishiyali zabo kunye nomhla womtshato. Isiphumo sasiyi-accessory enesitayile ehambelana neesuti zabo kwaye yongeza umtsalane okhethekileyo kumhla. Kwiminyaka kamva, uninzi lwaba bakhaphi lusanxiba amaqhina abo ngokuzingca, nto leyo esisikhumbuzo seso sihlandlo singalibalekiyo.

2. Ubuchule boBugcisa obusemgangathweni onokubuthembaUmgangatho ubalulekile xa kufikwa kwizincedisi, kwaye ukuzibophelela kwethu kubuchwephesha kuyasahlula. Ngamnyeibha yokubophayenziwe ngobuchule ukusuka kwimathiriyeli eyomeleleyo engabukeki nje intle kodwa yakhelwe ukuhlala. Ndibone ukulinganisa okuthe kratya okungabizi kakhulu kuqhekeka emva kokunxiba okumbalwa, kodwa imivalo yethu yokubopha yenzelwe ukumelana novavanyo lwexesha.

Xa abathengi bekhetha iibhari zethu ezilungelelanisiweyo, banokuqiniseka ukuba batyala imali kwimveliso ebonisa imigangatho yabo. Ndakhe ndasebenza kunye nomthengisi wefashoni ephezulu owayefuna ukubandakanya imivalo yokubopha njengenxalenye yomgca wabo wemveliso. Emva kokuvavanya abavelisi abahlukeneyo, bavuya kakhulu ngumgangatho wethu kunye nokuqwalaselwa kweenkcukacha. Ingxelo evela kubathengi babo ibe yinto entle kakhulu, kwaye imivalo yokubopha ibe yinto ephambili kwingqokelela yabo.

3. Ukuguquguquka kweXesha ngalinyeImivalo yesiko lokubopha iguquguquka ngendlela emangalisayo, ibenza ukuba bafanelekele iimeko ezahlukeneyo. Ingaba isiganeko senkampani, imitshato, ukuthweswa izidanga, okanye ukunxiba kwansuku zonke, ibha yeqhina eyilwe kakuhle inokongeza umnxeba wobuchule kuyo nayiphi na impahla.

Ndifumanise ukuba uninzi lwabathengi bam bayayixabisa indlela i-accessory elula enokuphucula ngayo i-wardrobe yabo. Ngokomzekelo, isikolo sasekuhlaleni sasifuna ukunika iklasi yabaphumeleleyo izipho zokubopha imivalo njengophawu lwempumelelo. Senze iiyilo ezintle, ezingachazwanga kakuhle ezibonisa imibala yesikolo kunye nesaci. Aba baphumeleleyo babekuthanda ukuba nento ababenokuyinxiba kwimisitho emiselweyo, kudliwano-ndlebe lomsebenzi, okanye kwanangeentsuku zokungcungcuthekisa, zibakhumbuza ngezinto abazifezileyo.

4. Amathuba okuthengisaIibhari ezizibophezelayo zikwanika ithuba elikhethekileyo lokuphawula. Kumashishini ajonge ukomeleza isazisi sawo senkampani, ii-brand tie bar inokuba sisixhobo esisebenzayo. Basebenza njengendlela efihlakeleyo kodwa enefuthe yokugcina uphawu lwakho phambi kwabathengi kunye nabasebenzi.

Ndisebenze neenkampani eziye zasebenzisa imivalo yamaqhina njengezipho kubasebenzi okanye njengenxalenye yemisitho yokuthengisa. Ukuqaliswa kwetekhnoloji, umzekelo, kuthathe isigqibo sokubopha iibar zesipho ezinelogo yazo kwinkomfa yoshishino. Intsabelo yabantle kakhulu, yaye ababekho bayixabisa indlela esinolwazelelelo ngayo isipho. Esi senzo sincinci someleza uphawu lwenkampani kwaye sanceda ukudala imbonakalo ehlala ihleli.

5. Ilungele ukuphiwaEkugqibeleni, imivalo yokubopha isiko yenza izipho ezimnandi. Nokuba yeyemihla yokuzalwa, isikhumbuzo, okanye njengophawu lombulelo, zizipho ezicingisisiweyo kunye nezabantu. Ibha yokubopha eyenziwe kakuhle ingabonisa umntu ukuba ubeke ingcamango kwisipho sakhe, esenza ukuba sikhetheke ngakumbi.

Enye yeeprojekthi zam endizithandayo ibandakanya ukwenza iibhari zosuku lokuzalwa olubalulekileyo lwelungu losapho. Siyile ibha yokubopha kunye nelogo yeqela labo lezemidlalo abalithandayo kunye nomyalezo osuka entliziyweni okrolwe ngasemva. Uvuyo olwalusebusweni babo xa belufumana lwaluxabiseke kakhulu, kwaye lwaba yeyona nto iphambili kwiwodrophu yabo.

Ukuqukumbela, umgangatho weqhina olungiselelweyo lukhetho olukhethekileyo kuye nabani na ojonge ukongeza umtsalane wesimbo kwisinxibo sabo ngelixa esenza ingxelo. Ngokhetho olungapheliyo lomntu, ubugcisa obuphezulu, kunye nokuguquguquka kwezihlandlo ezahlukeneyo, zilungele ukusetyenziswa komntu ngamnye kunye nophawu lwenkampani. Ukuba ucinga ngemivalo yesiko lokubopha kwiimfuno zakho ezizodwa, ndiyakukhuthaza ukuba uphonononge okunokwenzeka. Uya kufumana ukuba aziphuculi inkangeleko yakho kuphela kodwa zidala unxibelelwano olunentsingiselo.